Privacy policy

Your Privacy, Your Trust. Our Promise at Prella Bags

We know how much your privacy matters. When you shop with Prella Bags, you're trusting us with your personal information, and we want you to always feel informed about how we handle it. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights — written in plain language so it's actually easy to understand.

1. Why We Collect Your Information

We only collect what we truly need to:

Process your orders and deliver your handbag to your door
Communicate with you about your purchase, like order updates or support questions
Improve your experience on our site, like remembering your cart or showing relevant products
Send optional offers or updates, only if you choose to subscribe

We never collect data "just because." If we don't need it for your order or experience, we won't ask for it.

2. What Information We Collect

Personal Details You Provide:

Name, email, phone number, and shipping address (for orders and delivery)
Billing address, when different from your shipping address
Payment information (securely processed — we never store your full card details)
Any information you voluntarily share with us, such as through customer support messages, product reviews, or contact forms

Automatically Collected Data:

Device and browsing info (pages visited, clicks, time spent, browser type, IP address) to help us improve site performance
Cookies that remember your preferences and cart items

3. How We Use Your Information

Your data helps us:

Fulfill and ship your orders correctly
Send confirmation and tracking emails
Handle returns, refunds, or issues smoothly
Respond to your customer support inquiries
Improve our website to serve you better
Personalize recommendations, only with your consent
Detect and prevent fraud or unauthorized transactions
Comply with legal and accounting obligations

4. How We Share Your Information

We do not sell or trade your data with anyone.

We only share limited information with trusted third parties who help us operate:

Payment processors (to securely process payments)
Shipping companies (to deliver your order)
Website and analytics tools (to improve speed and usability)
Customer support platforms (to help us respond to your inquiries)

Each partner is bound by strict data protection agreements. They can't use your data for their own marketing or unrelated purposes. We never make your name, address, geographic location, or other sensitive details publicly visible.

We may also disclose information when required to comply with a legal obligation, protect our rights, or respond to a lawful request from a public authority.

5. Cookies and Tracking

Cookies are small files that help us:

Remember what's in your cart
Save your login so you don't have to enter it every time
Show you products you might like
Understand how customers use our site so we can improve it

You control cookies:

You can delete or block them in your browser anytime
If you disable cookies, some features (like cart saving) might not work properly

6. How We Protect Your Data

Our website is fully SSL-secured, meaning your payment card data does not pass through or get stored on our platform — it's handled entirely by our secure payment processor. We use updated safety protocols, encrypted connections, and access controls to protect your other information. While no system is 100% immune to risk, we take every reasonable step to keep your data safe and review our security measures regularly.

7. Your Rights as a Customer

You're always in control of your data:

Access: You can request a copy of the personal data we hold about you
Correction: You can update or fix your details anytime through your account or by contacting us
Deletion: You can ask us to delete your data (unless required by law to keep it)
Marketing Choices: You can unsubscribe from promotional emails with a single click
Objection: You can object to certain uses of your data, such as personalized marketing

To exercise any of these rights, simply contact us using the details below. We'll respond within a reasonable timeframe.

8. Transparency and No Hidden Practices

We are fully transparent:

We only collect what we tell you
No hidden data tracking beyond what's necessary for your experience
No surprise charges or secret data sharing with other companies
No selling of customer information, under any circumstances

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including satisfying any legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

10. Children's Privacy

Our website is designed for adults. We do not knowingly collect information from anyone under 13. If a child's data is accidentally collected, we delete it immediately upon notification.

11. Updates to This Policy

If we make changes to this Privacy Policy — for example, to meet new legal requirements or improve clarity — we'll update the date below. The latest version will always be available on this page.

Last updated: August 5, 2026